The Keep Tobacco Sacred Collaboration was created to improve the ability of Elders and Knowledge Keepers to develop programs that will support First Nations youth in learning about the cultural meaning and traditional use of sacred tobacco, thus preventing, lowering, or stopping the use of commercial tobacco for Indigenous youth.
Alberta Blue Cross® is proud to be a founding sponsor of this collaboration that is working hard to support equitable, sustainable, community-led and community programs that support reconciliation through actions.